So today while attending the World Ag Expo in Tulare, CA I learned about a campaign called I Heart Beef which kicks off in the month of February to coincide with Valentines Day and runs until June. This campaign aims to:
help strengthen interest in beef middle meats, cuts that have a proven return on investment for beef producers, by reminding consumers of their passion for great steaks like the T-bone and tenderloin. Not only that, but February is Heart Health Month.
So even if you missed out on beef for Valentines Day, there is still time to enjoy some delicious, heart healthy beef.
And join the campaign for the rest of the month of February by sharing your favorite beef recipes! And include the tag I Heart Beef! Happy Wednesday everyone!
For more information on I Heart Beef, check out: http://www.beefboard.org/news/100120IHeartBeefRelease.asp